Become the #1 choice recommended to your clients by ChatGPT, Gemini, Perplexity, and Google AI Overview.
Singapore moves at the speed of information. Your customers are no longer clicking through multiple websites to find what they need. They're asking ChatGPT, Google AI Overviews, Gemini, and Perplexity to deliver the answer instantly.
Traditional SEO alone can’t keep up anymore.
As a hybrid AEO & SEO agency in Singapore, we help brands adapt to the next generation of search: Answer Engine Optimization (AEO). This is the discipline of ensuring your content is selected, cited, and recommended by AI systems when users ask questions.
We craft AI-ready content and structured data so your brand surfaces as the trusted answer across AI summaries, chat-based search, and traditional Google Search—meeting your customers wherever their buying decisions start to take shape.
In 2024, nearly 60% of Google searches end without a click. Users now obtain immediate answers via AI Overviews, voice assistants, and dedicated answer engines—often fulfilling their needs without ever visiting a website. This shift means ranking #1 on Google no longer guarantees traffic, visibility, or conversions.
The way people interact with the web has evolved: they no longer use search engines merely for research. Instead, they leverage AI to get things done—from shortlisting vendors, book services to making immediate purchasing decisions. If your brand is not optimized for Answer Engine Optimization (AEO), you effectively do not exist in those critical moments of intent.
Furthermore, AI recommendations have dramatically compressed the customer journey. Processes that once took weeks now happen within hours. Because customers trust these AI-curated insights, they move through the funnel much faster once a recommendation is made. This is why forward-thinking brands are no longer just looking for an SEO agency—they are partnering with AEO agency and specialists to stay ahead of the curve.
Answer Engine Optimization is not a replacement for traditional SEO. Instead, it builds on the foundation of search engine optimization while expanding your brand's visibility into AI-driven platforms. As a hybrid AEO & SEO agency, we integrate both approaches so that your business performs well in search engines and in answer engines. Traditional SEO remains essential. Strong rankings on Google still drive high-intent traffic and conversions, especially in competitive markets like Singapore. AEO (Answer Engine Optimization), along with GEO (Generative Engine Optimization), makes sure your content is structured and discoverable in the data sources that AI models and voice assistants rely on.
AI answer engines don’t work like traditional search engines. They don’t rank pages — they extract answers, compare entities, and recommend sources they trust. As a hybrid AEO & SEO agency in Singapore, our execution focuses on three pillars that directly influence whether AI systems choose your brand as the answer.
AI search is powered by natural-language questions, not short keywords.
We identify and prioritise long-tail queries that reflect how Singapore users actually ask AI tools for recommendations, comparisons, and next steps — especially queries with commercial and decision intent.
Our process includes:
- Mapping conversational, question-based queries users ask ChatGPT, Gemini, and Google AI
- Prioritising queries that trigger AI summaries, recommendations, and follow-up actions
- Aligning each query to a clear intent stage: research, comparison, or purchase
This ensures your content aligns with how AI retrieves answers, not how people searched five years ago.
AI engines favour content that is clear, structured, and easy to summarise. We design and refine content specifically for AI readability — so it can be parsed, extracted, and reused accurately inside AI-generated answers. Our content approach focuses on: - Answer-first structures (FAQs, definitions, step-by-step explanations, comparisons) - Clear hierarchy and concise language that reduces ambiguity for AI models - Updating existing content to improve clarity, precision, and machine understanding The goal isn’t more content. It’s content AI can confidently quote and recommend.
AI engines already have preferred sources. If it’s not you, it’s your competitors. We benchmark how competing brands appear inside AI-driven results to uncover where and why AI defaults to others as the answer source. Our analysis includes: - Identifying competitors that dominate AI summaries and recommendations - Pinpointing missing topics, weak answers, or authority gaps in your content - Designing content and data strategies to replace competitors as the cited source This transforms AEO from guesswork into a measurable, strategic visibility play.
The future of organic visibility doesn’t belong to brands that react late. It belongs to those that measure, adapt, and evolve continuously. Answer engine optimization (AEO) goes beyond traditional SEO tactics like keywords and backlinks. AI visibility relies on high-quality content, your brand’s authority, and credibility in your niche. This is where we set our own industry standard. Here at YEA Business, we leverage revolutionary AEO monitoring platforms such as Profound, Peec AI, and Mention.so to track AI visibility in real time. These tools allow us to monitor how your brand appears across LLMs like ChatGPT, Gemini, Claude, and Perplexity—while connecting that visibility directly to traffic, conversions, and commercial outcomes. By combining AI-search insights with proven SEO analytics, we help brands control their AI search narrative and build long-term, defensible visibility.
| Feature | SEO (Search Engine Optimization) | AEO (Answer Engine Optimization) |
| Primary Goal | Drive Website Traffic: Get users to click and visit your site. | Brand Authority: Get cited as the "Source of Truth" by AI models. |
| Optimized For | Human Users: Browsing, reading, and deep-diving. | AI Agents: Summarizing, extracting, and recommending. |
| Content Focus | Keyword-Driven: Long-form content, blogs, and landing pages. | Intent-Driven: Concise Q&A, structured data, and semantic context. |
| Key Platform | Search Engines: Google, Bing, Yahoo. | Answer Engines: ChatGPT, Perplexity, Gemini, Claude, AI Overviews. |
| Success Signal | Page Rankings: Appearing on the first page of search results. | Citation Authority: Being mentioned or linked within an AI response. |
| Search Behavior | Browsing: Users type keywords to find a list of links. | Conversational: Users ask complex questions to get one direct answer. |
| Success Metrics | Traffic & Enquiries: CTR, Search Volume Trends, Domain Authority. | Share of Voice: Brand Mentions, Prompt Rankings, AI Bot Traffic. |
Generative Engine Optimization (GEO) is the strategic process of optimizing content specifically for AI-driven search engines and Generative AI models, such as ChatGPT, Google Gemini, and Perplexity.
While traditional SEO focuses on ranking links in search results, GEO ensures your content is structured and authoritative enough for AI to "read," understand, and use to generate direct answers.
GEO vs. AEO: Why the Different Names?
You may hear the terms AEO (Answer Engine Optimization) and GEO used interchangeably. At YEA Business, we view them as two sides of the same coin. Whether you call it AEO or GEO, the mission is the same, to make your brand the primary source of truth for AI.