For Millennials, “Google it” was the universal answer to any question. For Gen Z, that habit is fading fast. Instead of typing keywords and wading through search results, they’re more likely to open ChatGPT, Gemini, or Perplexity and ask directly.
For Millennials, “Google it” was the universal answer to any question. For Gen Z, that habit is fading fast. Instead of typing keywords and wading through search results, they’re more likely to open ChatGPT, Gemini, or Perplexity and ask directly.
For the past two decades, Search Engine Optimization (SEO) was the golden ticket to online visibility. If your brand ranked on page one of Google, traffic followed. But the search landscape has changed.